Mercedes-Benz Shows New C-Class Coupe and SLS AMG Roadster in Super Bowl Spots

In an exclusive pre-game release and following a behind-the-scenes version that we showed you on Friday, Mercedes-Benz has published an extended cut edition of its Super Bowl XLV commercial called 'Welcome'. With this ad, the German automaker 'welcomes' four new additions to its range including the next generation SLK roadster and CLS 63 AMG, as well as two never before seen (at least not officially) models, the SLS AMG Roadster and the C-Class Coupe. The quartet of new Mercedes-Benz cars can be seen towards the end of the video, which is posted for your viewing pleasure after the break.

VIDEO: Mercedes-Benz- First Ever Super Bowl Ads Teased

Continuing our online stream of the automotive-related ads of the Super Bowl XLV, we now have a trio of teaser spots from Mercedes-Benz, which will be making its first advertising appearance at the game. According to the German automaker, four new models will be featured in the ads, with two of them making their world debut in the 60-second-long spot called 'Welcome'. You can watch the two teaser spots plus the making of the 'Welcome' commercial right after the break.

Mercedes Rolls Out ( E-Class Sedan)

Two new four-cylinder powerplants, a diesel and a gasoline with direct injection will be added to the engine-line-up of the 2010 E-Class, Mercedes-Benz announced today. The E200 CDI BlueEFFICIENCY features a 2.2-liter turbo diesel with an output of 136HP enabling the executive sedan to accelerate from zero to 100km/h (62mph) in 10.2 sec and reach a top speed of 210 km/h or 131mph while returning an average fuel consumption of 5.2lt per 100km or 45.2mpg US.

The 1.8-liter turbocharged petrol engine in the new E200 CGI BlueEFFICIENCY delivers an output of 185HP. The sedan hits the 100km/h mark from standstill takes 8.5 seconds and has a top speed of 232km/h or 144mph US. When equipped with the standard six-speed manual gearbox, the E200 CGI consumes 7.2 liters of premium unleaded petrol per 100 kilometres (32.7mpg US).

Mercedes said that both models will be launched across Europe in September with prices in Germany starting at €38,734.50 for the diesel-powered E200 CDI and at €39,508 for the petrol E200 CGI.

Mercedes-Benz Releases Official Details on All Electric SLS AMG Gullwing

In spite of the fact that we're still a couple of months away from the public unveiling the conventionally-powered SLS AMG Gullwing, Mercedes-Benz came out with an official release today confirming the development of an all-electric version of its forthcoming supercar. Mercedes did not say when the SLS AMG with electric-drive will enter production, but various reports citing inside sources suggest that sales could start as early as 2015.

Whereas the 'standard' SLS AMG comes with a front-mounted 6.3-litre V8 engine developing 571HP (420kW) and 650Nm (479 lb-ft) of torque with power being delivered to the rear wheels through a new seven-speed dual-clutch transmission, the zero-emissions Gullwing model is equipped with four electric motors that are positioned near the wheels and produced a combined output of 526HP (392kW) and a peak torque of 880Nm (649 lb-ft).

Mercedes says that one transmission per axle transmits the power with the intelligent all-wheel-drive system allowing the specifically targeted acceleration of individual wheels.

In terms of performance, the Stuttgart automaker claims that the all-electric SLS AMG is in par with its conventionally-powered sibling accelerating from zero to 100 km/h (62mph) in around 4 seconds. This compares with the standard SLS AMG's 3.8 seconds and 315 km/h or 196 mph maximum speed.

During the first development phase, the pure-electric SLS AMG is equipped with a 400-volt liquid-cooled high-voltage lithium-ion battery that is charged by means of targeted recuperation during braking whils the car is being driven. The battery modules are located in front of the firewall, in the centre tunnel and behind the seats, a solution that is said to have advantages in the vehicle's low centre of gravity and the balanced weight distribution.

According to the German firm, the transformation of the SLS AMG into a pure-electric model required no changes whatsoever to the aluminium spaceframe body while the company also claims that there were very few constraints in concern of passive safety and long-distance comfort.

"With the SLS AMG with electric drive, we wanted to redefine the super sports car," said Volker Mornhinweg, Chief Executive Officer of Mercedes-AMG GmbH. "For us, it is not just about responsibility. We attach just as much importance to excitement and classic AMGperformance."

2012 Mercedes-Benz C-Class Coupe: New Photos Hit the Web...Again

New pictures of Mercedes-Benz's worst kept secret, the 2012 C-Class Coupe, have been leaked onto the web, courtesy of several European magazines. First seen in these shots in early January, the two-door version of the C-Class was recently teased alongside the SLS AMG Roadster in Mercedes' Super Bowl commercial.
Designed as a replacement for both the CLK and CLC Sports Coupe,the firm's entry-level two door model will take on both the BMW 1- and 3-Series coupes. It is largely based on the freshly facelifted C-Class model series featuring an almost identical front end, but a unique styling from the A-pillars and back with a more rakish roofline, a Hoffmeister-esque kink on the rear window and a new rear end.

From what we can tell by looking at the two photos of the interior that have made their way onto the web, the dashboard appears to be unchanged from the rest of the 2012 C-Class models.
The engine range will most likely include the same force-fed four-cylinder naturally aspirated 302HP V6 gasoline units found on the other C-Class cars, while a range-topping V8 powerplant should make its way into the BMW 1 M and M3 rivaling AMG variant.

mercedes-benz car design

NYC Beware: 2012 Mercedes CLS 63 AMG Fashion Police Car out to Capture Trendsetters on the Streets

If you happen to be in New York City for the next week or so and consider yourself a trendy person, keep an eye out for a 2012 Mercedes-Benz CLS 63 AMG clad in a Fashion Force uniform resembling a police car. To explain, as part of the Mercedes-Benz Fashion Week festivities, the German sports saloon will be patrolling the streets of Manhattan to spot "style setters".

Those that fit the description will be pulled over and rewarded with a ride to their next destination and have their picture taken, while several will receive invitations to Mercedes-Benz Fashion Week runway shows as well as to the official fashion force culmination event, hosted by Brad Goreski in the Mercedes-Benz Star Lounge.
"The Mercedes-Benz Fashion Force car is a statement about New York being one of the greatest fashion capitals of the world and the confident approach to individualistic style that people strive to explore throughout this amazing city," said stylist Brad Goreski.
We'd like to assume that picking up trend setters from the streets is not what the AMG division's engineers had in mind when crafting the 2012 CLS 63 AMG, but then again, we doubt that Merc's clientele are your typical speed freaks.

"Mercedes-Benz has a natural affinity with the world of fashion with cars that appeal to those with a strong sense of style," said Lisa Holladay, manager of brand experience for Mercedes-Benz USA. "The 2012 CLS 63 AMG four-door coupe is the perfect vehicle for the Mercedes-Benz Fashion Force initiative with its fascinating design and significant curb appeal."
The Mercedes-Benz Fashion Week Fall 2011 will take place in New York, NY at Lincoln Center from February 10-17.

MR Car Design Tunes up the Pre-Facelift Mercedes-Benz SL 65 AMG

The pre-facelift Mercedes-Benz SL 65 AMG is the object of MR Car Design's latest tuning program. The exterior kit for the hardtop roadster model includes a lightweight carbon fiber hood from Kicherer, smoked up turn signals all around and the rear diffuser from the newer 2009MY SL 65 AMG. A set of shiny 20-inch alloy wheels from Carlsson and custom-made Black Series gauge dials inside complete the styling package.

To improve performance, the Germany-based tuning firm optimized the bi-turbocharged V12 engine's ECU and added a custom sports exhaust system, which help lift output by 80HP for a total of 692-horses. The removal of the electronic speed limiter and the addition of an electronic module that lower the roadster model's ride height by 30 mm round off the changes.