Dodge Readying Newly Styled Interior for 2010MY Concept

A member of the Caliber Forums has posted what looks to be a computer generated image along with some specific details on the changes that Dodge is supposedly working on for the 2010 Caliber's interior. We can't vouch for the photo's authenticity, but just like the Jeep Patriot and Compass, if there's one thing that the Chrysler Group needs to fix on the Caliber ASAP, is the poor choice of materials in the cabin.

If we are to believe the forum poster, the 2010MY Caliber will receive a more contemporary styled dashboard with better materials and new HAVOC controls on the center stack along with restyled door panels with soft-touch plastics on the armrests and vinyl-wrapped upper sections.

Source: Caliber-Forums , Via: Le Blog Auto

VIDEO: Chrysler"Born of Fire" Super Bowl Ad Starring the New 200

Chrysler, unlike other automakers that were teasing and showing off their Super Bowl ads well before Sunday's event, held back giving viewers their first taste of the brand's two-minute long commercial in the third quarter of the game. The new TV spot, called “Born of Fire," showcases the all-new 2011 Chrysler 200 and reveals the brand’s new tagline, “Imported from Detroit.”
The commercial, which features singer Eminem driving the 200 through Detroit, is as much about the brand and the revamped mid-size sedan as it is about Detroit and the town "that’s been to hell and back.” Overall, we'd say the ad conveys an honest and somewhat emotional message to consumers about the 200 as well as Chrysler in general.


“Super Bowl advertising is about making a statement and capturing the attention of the audience,” said Olivier Francois, President and CEO, Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC."‘Born of Fire’ is designed to generate conversation about the brand and the new 2011 Chrysler 200. The spot reflects where the brand is headed and pays tribute to our industrial roots.”
“The new tagline was created to convey the message that one does not have to cross an ocean to obtain luxury, it's available right here,” Francois added.
As touching as the Chrysler's new TV spot may be, we can't help but wonder if the rumors about a Lancia-badged version of the 200 turn out to be true, how will the Italians advertise the car in Europe?

VW Boss Piech to go and Fix SEAT Instead of Eyeing Alfa Romeo

According to Automotive News Europe, Marchionne also took a shot at VW, saying that the group's Chairman Ferdinand Piech should try to turn around Seat, its struggling Spanish brand, instead of eyeing Alfa.
“I'm not the one who bought Seat. He's the one who bought it. I don't know if he can [fix it], but he needs to try”, the Italian official commented.
We’ll remind you that selling Alfa Romeo has been a hot topic for the past year or so, but Fiat never confirmed the rumors, periodically stating that it prefers to revitalize the Milanese company. Prior to Marchionne’s latest remark, it was Fiat Chairman John Elkann who also said that Alfa is not for sale.
“We would not sell Alfa even if we were offered tons of money”, Elkann told reporters on the sidelines of last month’s Detroit Auto Show, adding that the brand will be relaunched in the U.S. in 2012.

Nielsen: Chevy's Miss Evelyn the Most Watched Ad Ever, but VW's Little Darth Varder was the Super Bowl Favorite

The numbers are in for last week's Super Bowl event and they show that the winner is General Motors with its Chevrolet’s spot, “Miss Evelyn’s Wild Ride”. According to Nielsen, an estimated 119,628,000 viewers watched two guys describing a woman’s wild ride in a silver Chevrolet Camaro making it the most-watched commercial ever. The previous record holder was a Doritos ad from 2010 with 116,231,920 viewers. GM's winning streak continued with the Chevy Cruze ad that came in second with 119.3 million views.
However, despite the record viewing number, Chevy's lovely ladies couldn't beat Volkswagen's little Darth Vader in the Passat ad for the most favorite commercial of the game with a Nieslen likability index of 186 (the average score for the Super Bowl ads is 100, meaning VW's Passat ad was almost twice as liked as the average commercial).

The German firm's second TV spot starring the Beetle was the 6th most favorite ad [146 score], while Chrysler's 200 with Eminem, 8th [138 score] and Audi's A8 10th [127 score]. You can watch the ads after the jump.

All-New Lancia Ypsilon to Wear Chrysler's Badge in the UK and Ireland

It's no secret that after many years of delays and setbacks, the Fiat Group will finally present the Lancia Ypsilon's replacement at the Geneva Salon in about two week from now. What isn't known is that the new Ypsilon, which will be offered for the first time ever in a five-door body style, will be sold in Great Britain and Ireland under the Chrysler badge.
Back in 2008, Fiat canned its plans to reintroduce the Lancia brand to the UK and other right-hand drive markets citing the global economic crisis as the main reason. But after the Italian firm forged an alliance with the Chrysler Group in 2010, the group's CEO Sergio Marchionne took the decision to merge the Lancia and Chrysler brands, and create a single full-line brand with different names from market to market.

Lancia's 2012 supermini is the first example of the company's new strategy as it will be available in Europe's right hand markets as the Chrysler Ypsilon, however, it won't be the only product exchange between the two companies, but more on that later in the weekend. Even though we don't have any information on the matter yet, it is possible that the Chrysler Ypsilon be offered in other markets as well in the near future.
From what we learned, the new five-door 2012 Ypsilon will get hidden rear-door handles (àla Alfa Giulietta), numerous options to personalize the interior, various high-tech features and a choice of fuel-efficient engines including a 95HP 1.3-liter diesel and a 85-horsepower 0.9-liter TwinAir turbocharged two-cylinder gasoline unit. European sales of the new Ypsilon will start in June.

Lancia Lifts the Wraps off All-New Ypsilon Ahead of the Geneva Salon

 

 
Marking the 25th anniversary since the introduction of the Ypsilon (first as the Y10 in 1985, then as the Y in 1996, and finally as the Ypsilon from 2003 and onwards), Lancia is presenting the fourth generation of its luxed-up supermini in a world premiere at the Geneva Motor Show in March.
The much delayed successor to the outgoing Ypsilon, which has been in production since 2003, has been designed from the ground up, and for the first time in the model's history, is offered in a five-door body style.
Even though the Ypsilon shares its platform and mechanical hardware with Fiat's small cars, the Lancia model won't be mistaken for anything else thanks to the bespoke styling, which incorporates a number of design cues from the larger Delta. Exterior highlights include the hidden rear door handles that give the impression of a three-door model and a new interpretation of Lancia's grille, designed to match Chrysler's version as seen on the 200 and 300 models.

As with all past incarnations of the Ypsilon, the newcomer promises to offer a high-quality interior and some 600 customization possibilities created by mixing and matching the 17 body colors (four of which are two-tone), 3 interior trim levels (Silver, Gold and Platinum), 6 different upholstery trims and 3 types of alloy wheels plus an extensive range of other options.
The Italian firm's premium city car measures 3,840mm in length, 1,670mm in width, 1,510mm in height, and rides on a 2,390mm-long wheelbase. Lancia claims the new Ypsilon "can accommodate up to five people, has one of the most spacious boots in its segment, in relation to dimensions, and is one of the best in class in terms of passenger room".
At launch, there will be four engines on offer, depending on the market: a 1.2-liter petrol unit with 69HP; a 0.9-liter turbocharged two-cylinder petrol with 85HP; a 1.3-liter MultiJet II turbo diesel delivering 95HP and a dual-fuel petrol-LPG 1.2-liter unit producing 69HP.
All petrol and diesel engines are equipped with a Start&Stop system while some models also get low rolling resistance tires developed by Goodyear.
The new Ypsilon which will go on sale from June across key European markets and from September under the Chrysler badge in Great Britain and Ireland. And no, the Fiat Group did not say if it has any plans to bring the Chrysler...Ypsilon over to the States.

Geneva motor show

Read All About it: Lancia Geneva Motor Show Debuts in Detail

*The above photo is a Carscoop illustration

We've been hearing a lot of rumors and speculations for the past few months about Lancia's future product portfolio as well as which of these new models could make their world premiere at the Geneva International Motor Show on March 1. Carscoop has now learned final details of Lancia's plans for the Swiss Salon and can confirm that, aside from the 2012 Ypsilon we've already told you about, the Italian automaker will slip the covers off six more production and concept cars.
Without further ado, these are the Lancia models that will make their first public appearance in Geneva next month: the new Thema flagship sedan based on the Chrysler 300; the Grand Voyager minivan based on the Chrysler Town & Country / Dodge Grand Voyager; the Flavia sedan and convertible concepts based on the respective versions of the Chrysler 200; and finally, the subtly revised 2012MY Delta with a new grille plus trim and engine updates.

Some additional information we found out is that the new rear-wheel drive Thema will reach European showrooms this fall with a choice of two engines including Chrysler's V6 Pentastar and a 3.0-liter V6 turbo diesel in two states of tune, while the Flavia concept sedan and cabriolet models may be available in production form as early as the beginning of 2012.

As you can see, Fiat and Chrysler Group CEO Sergio Marchionne's plans to create a single brand lineup with certain market differentiations for Lancia and Chrysler are going full speed ahead, but only time will tell if these efforts -at least in this first implementation- prove to be successful, especially with European consumers.